FINANCIAL COMMUNICATION: FRAMEWORK AND PRACTICES - 2019 EDITION

128 1  z Calendar and organisation 129 Financial communication calendar 129 Coordination of content and messages 130 Internal approval process 131 Security of data and information to be published 132 Data confidentiality 132 2  z Financial marketing and targeting 137 Identification of the shareholder base 137 Targets for Investor Relations 139 3  z Implementation of financial communication 143 Involvement of executive management 143 Relations with financial analysts and investors 144 Relations with individual shareholders 150 Annual shareholders’ meetings 152 Financial and digital communication 155 4  z Providing management with feedback on market perceptions 159 Dissemination of analyst research 159 Monitoring of market consensus 159 Feedback and perception surveys 160 Competitive market watch 161 Share performance 161 Informing the board of directors or supervisory board 162 Contents Part 3