FINANCIAL COMMUNICATION: FRAMEWORK AND PRACTICES - 2019 EDITION

127 environment and its financial and non-financial performance; • adding value internally by highlighting market information that is useful to management; • ensuring the understanding of the Investor Relations role internally, notably regarding the management of insider information. This section of the “Financial Communication: Framework and Practices” guide discusses the management of various aspects of financial communication practices. It starts with the scheduling of periodic information, based on the regulatory deadlines. Beyond the regulatory framework, each listed company implements a marketing strategy to target the stakeholders that are most suited to management’s strategy, and uses the tools required to optimise the company’s value creation. The final chapter covers the reporting of information to management, such as information concerning the company’s reputation and information related to the financial markets or competitors.